Hyundai HED-5 Concept to Debut

Hyundai has released their plans for the upcoming Geneva Auto Show, including the introduction of a new low emissions concept car and a facelifted Matrix.

The HED-5 concept is a six seat MPV that features advanced materials and versatility. To create the concept, Hyundai partnered with Recaro, LG and Bayer in an attempt to make one of the company’s most environmentally responsible vehicles so far. Achieving a 29 percent reduction in CO2 emissions, the concept demonstrates how existing technology can be used to make significant advances in eco-friendliness without high prices.

Matrix mini models will receive a facelift and a new range of exterior colors, while the interior gets a freshening to improve material quality and appearance.

Press Release

HYUNDAI AT THE 2008 GENEVA MOTOR SHOW

* HED-5 concept: six-seater with advanced materials and versatility
* World premiere of a range of Eco-Dynamic vehicles
* World premiere of the new Matrix

A stunning new concept car, low-emission versions of Hyundai production models and a facelifted version of the Matrix will make the Hyundai stand a ‘must-see’ at the Geneva motor show next month.

Star attraction will be the HED-5, a six seat MPV that promises a new level of versatility combined with exceptional fuel economy. The revolutionary materials and construction techniques have been developed in co-operation with innovation partners such as Recaro, Bayer and LG.

As a company that has always prided itself on environmental friendliness and innovation, the challenge of reducing emissions from its range was irresistible to Hyundai.

A new package of innovations to be revealed at the show demonstrates how existing technology can make a significant (up to 29 percent) reduction in CO2 emissions, without punitive penalties in price, performance or driving enjoyment. This “near production” package represents a realistic and achievable advance in reduced emissions and fuel consumption.

Another model making its debut will be the 2008 Matrix mini MPV. The exterior styling is given a contemporary new look and is complemented by a refreshed range of colours. The interior is also adapted to bring it into line with other current Hyundai models.

A press conference will take place at the Hyundai stand in Hall 1, Booth 1031.1 on March 4th at 15.45 PM.



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